Red Roof Recharge, or R3, was the second project initiative of Gary Topolewski’s Concept Development (ADV 210) class in the fall of 2025 at Michigan State. The project asked students to come up with a creative partnership concept between Red Roof Inn and Red Bull.

The concept project was created by Ella Robbins Johnson, Grace Downey, Navkiran Kamboj, Ava Grabke, Grayson Jones, and Lexi Fulkersin. The group’s presentation and concept received a 4.0 from Topolewski.

Below is an excerpt of the presentation slides